Do you face competition in your market?
We know this probably sounds like a dumb question, but many people forget that there are others in your market trying to obtain the same business as you. Unlike other companies in our space we not only want to help get your website traffic but we also want to help you convert that traffic to sales. The best way to do this is to stand out to your prospects.
How does this work?: Every client and project you have ever worked on has a story. Every prospect that has ever called you will have some built-in doubt. Can you do the job? Can you do it safely? Do you have the right knowledge? Can you handle surprises? Do you have the correct equipment? Are you overpricing them? etc. Ask 100 different prospects, and you will find 100 different reasons for doubt. Our 1-page case study allows you to start telling your prospects all of your stories and experience one job at a time.
Story Telling: We use our 1 Page Case study to tell the story of you and your company while highlighting the successful results of your past client(s). This case study will humanize you while it removes the doubt in your customer’s mind. Readers of these case studies will view you as an expert because you took the time to put the project down in writing, and what you wrote subconsciously resolved an issue they didn’t even know they had. When you solve a previous client problem, and it is documented how you solved it, you have already started convincing the client that you do, in fact, know what you are doing.
The More the Merrier: One point of doubt people have is whether or not you can resolve THEIR problem. They may think you have never faced the issue they are presenting to you. You can say, “Yes, no problem; we’ve handled that lots of times,” BUT….. Having it in a case study, in a sense, will PROVE that you can handle the work. For many clients, we create one case study per week. Over time they will be able to address each and every concern a prospect will ever have.
Sample Case Study Below